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How I Launched Amateur Creatives From Start to Finish


This is it. I’m opening the doors to my new brainchild, the “thing” that I intend to stick with and grow into my full-time gig – Amateur Creatives. In the weeks leading up to this very humble launch, I shared with a small group of newsletter subscribers the entire process of creating this new, but at the same time familiar and personal, brand. I go really in-depth into my thought process from branding to designing the website to mapping out the content. I am over-the-moon excited that I now get to *finally* unveil this to you, my friend, so I won’t keep you waiting – let’s do this!

First things first, welcome to my new blog, Amateur Creatives!

The past year and a half was a tumultuous period for both my personal life and my blog/ brand. At the time, I was still rocking the blog Crafted by Pam where I wrote blogposts and created videos on memory-keeping, specifically pocket-page memory-keeping. Pocket-page memory-keeping was a huge part of my life then. It was my escape from reality, my creative outlet and I had hopes of turning that blog into my full-time business.

However, as months passed by, I started to feel disconnected from my brand. Little by little, the content I created (which was also becoming sparse) no longer reflected the life that I was living. I kept on talking about pocket-page memory-keeping when I haven’t even touched my albums in months. Inevitably, I stepped away from it entirely and stopped publishing altogether.

After what it seemed like a very long period of stagnation, I finally knew what I really wanted to do – build a blog that focuses on the topic of “creativity for beginners.”

So here we are, in my new blog baby Amateur Creatives. Before I deep dive into the who/ what/ when/ where, I wanted to briefly share the story of how Amateur Creatives came to be because I truly believe that origin stories allow a business to resonate deeply with their “tribe” or the people that share their vibe. Let me share something I spontaneously wrote when the idea of Amateur Creatives (then dubbed as “new blog”) came to me:

I’m writing this one Sunday night at a Starbucks inside a bookstore here in Manila, indulging in my current drink obsession – iced venti soy green tea latte, if you must know – while several work deadlines are hanging over my head. Despite that, I’m writing this because I want, nope, I NEED to put this down in writing before the moment passes.

So here we go: I want to reboot my blog… again. For the fifth time in the last three or four years.

“But Pam, if your last four blogs didn’t work out, what makes you think this one will?”

To be bluntly honest, I DON’T KNOW. I don’t know if this blog will make the rounds on Pinterest, or nominated for a blog award (do those still exist?). I don’t know if this blog can attract a tribe of readers, or if it will earn me a living of any sort. I don’t know if this blog will be any different from the ones I’ve started before.

Actually… scratch that. This blog will be completely different from the ones I’ve made before. Do you know why? Because this blog will focus on documenting my experiences as I explore art, creativity and life itself.

I’m probably saying this more to myself than to you but… this time around, I won’t be stuck on website metrics, on growth strategies, on marketing tactics, on earning six figures.

One year from now, I don’t want to look back and see that all I’ve done is tweak e-mail subject lines to optimize for conversion, haphazardly made “resources” to build an audience, or launch half-assed products for passive income.

One year from now, I want to look back and see that I’ve thoroughly and authentically documented my creativity as it weaves its way into my days, that I’ve shared this experience to readers through honest words and passionate creations and that I’ve raised my hand to a more authentic and soulful life.

Of course, everything sounds so good and inspired when I write it down BUT the challenge starts when I make my moves. When I actually take action to make these words my reality.

Chapter 1

Brainstorming and Figuring Out the Brand Name

Once I’ve had a chance to let my thoughts marinate and really take root in both my heart and brain, I sprung into action. I took out my trusty anything-goes journal and started brainstorming on anything and everything – names, designs, content, ideas, products – everything I can think of.

This phase of raw, unfiltered, no-bad-ideas brainstorming is essential to my process. I often discover a couple of gems in these notes whenever I look back at it.

Unpolished ideas are special because it contains all the intention and none of the hesitation.

An important note here is that I do all of this brainstorming before I consume other content on the same topic. I try my best to eliminate external distractions during this phase so I can minimize the risk of judging and pitting my very new and raw ideas against what I see on online.

Once I’m done with the raw brainstorming, that’s when I switched to consumption mode and set a time limit of one hour. I re-visited blogs that possess the kind of energy that I want to bring to my new brand, I scrolled through Instagram profiles and hashtags that make me feel good and inspired, and I took notes on things that made me go “ooohhh” and “aaaahhhh.”

Once that hour is up, I look at all the material I’ve had so far and I tried my best to condensed my new brand’s vision into this one all-encompassing statement:

Amateur Creatives helps fun-loving humans liberate their inner artist and achieve creative confidence through high-quality, intentional and actionable resources on creativity, art, and personal development.

This vision is the intersection of what I’m passionate about [approachable art and creative freedom] and what I’m somewhat good at [creating intentional products and resources]. As I move forward, I might tweak this to reflect my new experiences and my reality but in general, I feel good putting this out into the world.

It’s a tall order but it’s one that I am committed to spending my lifetime pursuing.

Chapter 2

Branding: Logos, Colors and Everything In Between

Let’s shift this conversation into a more tangible and infinitely more exciting aspect of building a new blog – brand development.

Just a note here: I’m not going into this brand development process thinking that this is the FINAL etched-in-stone version of my brand. As I nurture this brand, my vision for it will evolve and will begin to solidify. Of course, my brand design will need to reflect that. So yes, this might change in the future and I’m cool with that.

Admittedly, I was so excited to dive straight into creating the brand visuals when I first started scribbling on my journal. I did start doodling some logos that just came to me while journaling BUT after a couple of days, I reigned in the excitement and went through a more refined approach in brand development.

This is the point where I take out all the notes from Chapter 1. At this point, these notes are a mix of raw thoughts, researched concepts and refined ideas. From the tangled mess of notes that I had, I plucked out five words that kept popping up on my radar:

Confident. Creative. Hand-Crafted. Friendly. Soulful.


These are the adjectives that I kept using over and over again – how I wanted my blog to look like, to feel like, what I wanted my resources and content to make others feel, which offerings I want to create and so much more. Something like:

I want my tribe to be confident about creating art, about sharing their work and embracing their progress.

I want my creative work to inspire people to show up for their own creativity.

I want my tribe to feel that every single piece of content that I make and create for them are hand-crafted, filled with intention and love.

I want to come across as a friendly and approachable teacher.

I want my work to be soulful and intentional; to go deeper than just the surface of things; to have meaning for both me and my tribe.

With those five words clearly in my head, I start making my way through the brand development process.


Step 01. Curate visually inspiring and descriptive images for the moodboard.

I hopped onto Pinterest (of course) and started pinning all the images that showcased my five brand words:

Normally, I would go straight into moodboard-making but I learned a little trick from Caroline’s (of Wandering Aimfully) Better Branding Course called the Tone Spectrum. It’s a nifty technique to pluck out images that don’t fit the overall trend of the moodboard. I created a canvas with my five words (Caroline calls them the “tone words”) and I organize each image in my Pinterest board under the five words. What I end up with is a canvas where I can clearly see how each image represents the words that you pick and how some images represent more than one word. The last step is ti pick out the images that don’t quite fit in with the rest. At the end of this exercise, I had a more balanced and cohesive set of photos for the moodboard! After that pretty lengthy process, I end up with the final moodboard.

Phew, that was a biggie. I know it’s a little too long but it’s very important for me to have a moodboard that accurately represents the look and feel of Amateur Creatives. This moodboard is my baseline; this is where all my initial designs and visual ideas will stem from so it’s important for me to do it properly.


Step 02. Formulate my primary, secondary and neutral color palette.

This is the first *actual* brand element that I’m dealing with. I tend to start with the color palette because it’s the easiest thing to extract from the moodboard. When picking colors, I tend to rely heavily on the which color “calls out” to me the strongest. Which of these colors pull me in? Which of these colors get me interested and excited?

Immediately, my focus goes to this soft lilac/ purplish color in this smoky/ foggy photo. And then taking a step back, I see the same color in the abstract paintings, and again in the collage photo. I use the color picker to extract the exact color in the photo and then I play around with the different tints, shades and tones. Usually, I land upon the exact color that I want for my brand after playing around with mock-ups and various design treatments. Rinse and repeat until I’ve created a Primary Color Palette (usually 2-3 colors).

To determine my Secondary Color Palette, I look at colors in the moodboard that would coordinate well with my Primary Colors. A helpful tip here is to use an image color picker tool to generate color palettes from your moodboard images. I love using Coolors for this! The final task is to build a Neutral Color Palette – a bunch of greys, blacks and tints/shades of my primary and secondary colors – which I normally used to support my Primary and Secondary Color Palettes.

To be honest, I don’t have a very detailed process here – I really go by the feel and how I can potentially use the colors. You might have noticed that the process for creating my moodboard is much more rigorous and detailed compared to picking my colors. That’s because having the moodboard and the five brand words keep me in check and makes sure that all my colors play well with each other. Basically, moodboards are muy importante.

Here is the color palette that I ended up with:


Step 03. Pick fonts for the typography palette

Fonts, fonts, fonts. Fonts are one of my favorite elements in design. I’ve always been intrigued with the delicate balance between design and function when it comes to choosing fonts for your brand. Again, I don’t have an extremely detailed approach here but I do have some guidelines on how I choose the fonts for my brand.

Essentially, I ask myself a series of questions that mostly begin with function in mind:

  1. Do I want a serif or sans serif font for the blogpost text? What vibe do I want to have for my blogpost text?
  2. What do I want to use for the “bigger” headline-type text such as blogpost titles?
  3. Do I need an accent font that is used on very special occasions such as quote call-outs?

These are simple questions but when I answer them, I always have my five words in mind: Confident, Creative, Hand-Crafted, Friendly and Soulful. Since I’m a typography junkie, I have built a library of my  favorite fonts inside my head and I always start from there.

The initial fonts that I had in mind were:

Body Text: Karla, Lora, Freight Text

Headlines: DIN 2014, Brandon Grotesque

To really get a feel for how these fonts would come out, I mocked up a blogpost and used it as my litmus test since I pretty much utilize my entire typography palette whenever I publish a blogpost (as you can see in this blogpost!). Some things I’m looking out for are: functionality, readability and design. As a general rule, less is more when it comes to loading fonts in your website. Usually, loading two or more fonts (in varying weights) can negatively impact your site’s speed and consequently, your SEO performance. This means I need fonts that can be used in a variety of ways. In terms of readability, there fonts designed specifically as small, body text and there are fonts designed to be headlines. It’s important to take those in consideration.

Initially, I had decided on using Lora for the body text and DIN 2014 for the headlines and metadata – I even included this in my weekly behind-the-scenes e-mail that I sent a few weeks prior to the launch. BUT as you might’ve noticed, I am using neither of those fonts, ha!

As I was seeing the site come to life, I was hit with this feeling of uneasiness with the fonts that I were using. In my head I was thinking, “Everyone has used these fonts. I have used these before as well.” I wanted my new brand to feel fresh and new. After a couple of days of mulling over it, I ultimately decided to purchase two fonts from my Font Wishlist! This was an exciting moment for me, definitely. It was the first time that I’ve ever bought a font from an actual font foundry (as opposed to using paid font subscriptions such as Typekit).

The fonts I chose are:

PMN Caecilia is a slab serif that I first encountered in Evernote’s website. I love how it’s still has that “seriousness” of a serif font but because of the way the serifs are designed, it evokes a fun, friendly and approachable vibe. This font also translates well in larger sizes so I’m using it both as a body font and headline font. Two-for-one, oh yeah!

Realtime is a monospace font that takes its design inspiration from information displays. I’m using just one weight of the font – semibold – for more functional use cases such as navigation links and metadata. I’m also using Realtime for photo captions and lists.

As an accent, I’m also incorporating a lot of my personal handwriting into the designs. This lends well to the hand-crafted look and feel that I want to have for my blog!


Step 04. Build a library of re-usable graphic elements.

The fourth part of this brand development process is to create some graphic elements that I can use throughout my website, my social media posts… basically, everywhere. Armed with my moodboard, color palette, typography palette and most importantly, my five brand words, I started experimenting on different styles and graphics.

My inspiration for the graphic elements, as you can see in the moodboard, are collages, brush strokes and the concept that things are “in progress.” To me, that translates to polaroids, washi tapes, different types of paper, brush strokes and swatches, gradients and handwritten elements.


Step 05. And the finale – design the logo!

OH-KAY. That was pretty long-winded, I know. Finally, we arrive at the exciting part of designing the brand logo! I told you earlier that I kind of jumped the gun and started doodling some ideas for it during my brainstorming phase:

Here’s the thing: a logo is, of course, important but for someone who just wants to get started and get my foot in the door, it’s more important to take action and move forward.

Honestly, I did not spend as much time on my logo as I did on choosing the colors and typography. I believe that people will love and remember your logo if they love and get value from your content. I used to spend WEEKS just “perfecting” a logo but what I’ve learned over the years is that you can always redesign once you have a better idea of how your brand is evolving and how your audience sees your brand – this is especially true for someone starting from zero. The important bit is that you can’t let a simple logo to derail your progress and stop you from moving forward. With that said, I stuck with the logo I doodled and created a refined version of it. Done in ten minutes, yo.


The Complete Brand Board

And the final reveal is here! Putting it all together:

You can pin this photo on Pinterest for future reference!

Designing the brand visuals of Amateur Creatives was a very exciting moment for me because I can finally have a glimpse of how everything will look like. I can visualize how I will deliver my blogposts, how my newsletters will look like and the overall vibe of my brand. It’s not just this tangible concept in my head anymore.

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Chapter 3

What’s inside? An Overview of the Content I’m Creating for Amateur Creatives

Over the past three or so years, I’ve created different types of content — blogposts, videos, live workshops (webinars), social media posts, e-books, etc. I look back at those years and I treat them as an experiment in figuring out the type of content that I’m good at making, that I enjoy creating AND that I find valuable to share with other creative humans like you.

I’m not going to lie, I have created content before for the sole purpose of “conversions.” While I still gave those content my best, I definitely didn’t enjoy the creation process. It felt forced and I felt like an imposter. I don’t want to do that anymore.

Rachel (of In Spaces Between), one of the people I look up to in the internet space, said it best in her blogpost:

“Betraying the very essence of who you are for the (supposed) benefit of others actually benefits… no one.”

I’m saying NO to betraying who I am. I refuse to feel “less than” whenever I create content. I only want to create content that is both meaningful for me and valuable for you! This thought alone makes me giddy and excited to start making things – that’s when I know I’m doing the right thing.

Ok, let’s break down the different content that I’m planning for Amateur Creatives:


My first (and feels like my forever) love is creating high-quality + immersive blogposts. I really enjoy planning the content and visuals of a blogpost. My main vision for my blog is for it to help anyone explore and discover their own creativity. I’m not an artist nor am I formally educated in the arts BUT I have the courage and the determination to discover my own creativity through self-study, experimentation and basically giving myself freedom to experience creativity. My entire blog (and actually, brand) will revolve around this vision.

Some examples of what my blogposts will be about:

in-depth guides on my creative experiments (for example: trying out a new art medium!),

long-form travel journals which will be a mix of visual storytelling and practical take-aways,

a behind-the-scenes look at my journey of being an amateur creative (like this blogpost!),

heartfelt posts on cultivating a creative mindset,

… and so much more!

In terms of frequency, I’m committing to publishing at least one blogpost every week (since I’m planning to have a weekly series – can’t tell what it is yet!) PLUS every other week, I will definitely drop a massively high-quality blogpost. I’m really excited for these blogposts because I can really utilize and showcase my creative abilities.


If you were following me on social media, you would probably have seen that I attempted to do 30 Youtube videos in 30 days. I say “attempted” because I properly failed at it. I think I successfully published 11 videos?

Despite the failure, I can honestly say that experimenting with video was one of the best things I’ve tried! I really enjoyed the creative process of ideating, planning, filming and editing videos. It does take a LOT of time and it’s especially difficult when I balance it with my day job/ side hustle of being a virtual assistant and all the other things I want to do in my everyday life.

How I’m switching things up: Instead of making small/ quick videos multiple times a week, I intend be extremely intentional about what I’m creating. I want to take a good amount of time planning, filming and bringing my creative idea into life. The topics I will be covering are:

companion videos to my in-depth creative experiment guides,

a vlog/ documentary style of video on my life as a creative,

travel vlogs,

collaboration with other creative humans,

… and more, hopefully!

Compared to blogposts, videos are a lot harder for me to produce logistically so I don’t think it’s realistic to make a video every single week. This was a lesson that I learned during my 30-day video challenge — at some point, I felt like I was putting out half-assed videos just for the sake of it. That’s not how I roll. My goal is to publish two videos every month BUT I’m okay with just one video a month, if ever things get too hectic. I’m giving myself a lot of leeway here, as you can see.

I’m both nervous and excited for this, really. I still have a lot to learn and improve upon regarding video production but that’s the point of being an amateur, right? To be open to learning new things and experimenting with my own abilities.

Email Newsletter

Next to my public content [blogposts + videos], I also want to focus on my e-mail newsletter. My vision for the newsletter is a weekly actionable e-mail that focuses on introducing tiny creative experiments in order to cultivate a more creative lifestyle. The newsletter would also have a recap of any fresh content or existing resources that is related to the current topic.

But the true test of success is when I get to have real conversations with my subscribers. I want to write something that resonates with my subscribers on a deeper level, to the point that they would want to reply to my e-mail and share more about the thoughts they had while reading it.

Instagram + Twitter

I have a love-and-hate relationship with social media. On one hand, it’s a great way to connect with people from all over the world and to share your work easily. On the other hand, it can be extremely addicting and disrupting of your mental state. I went back and forth about this in my head and eventually, I decided to include Instagram in my content plan.

Today, I still think of Instagram as an inspiration haven — a place for me to follow other creatives, people I look up to and generally, photos I love seeing day to day. I also enjoy the idea of getting creative with Instagram and that’s something that I want to include in my content planning.

I honestly don’t have a “plan” for it yet but I intend to really experiment with Instagram. I want to explore doing more graphic photos, adding some visual interest through doodles and textures, something like that.

As for Twitter, I’m not really including it in my “content plan” per se BUT I will be more active on it and I will be sharing some of my takes on creativity in the hopes that I can cultivate meaningful conversations with people who resonate with my content. I was inspired by what Jason and Caroline are doing for Wandering Aimfully in this aspect: they’re not enabling comments in their blogposts but they are directing readers to take the conversation to Twitter/ Instagram where it can be more real-time and intimate.


And that’s it! I don’t exactly have this whole process down to a science. My content will definitely change and evolve as I create more of it and hear more about how my audience feel about it. This is where most of my creative energy will go since I don’t intend to do a lot of “marketing” and I will rely heavily on creating amazing + valuable content to attract the kind of people that would enjoy my vibe.

Chapter 4

Building My Digital Home a.k.a. The Website

Fresh from Chapter 3, I gave you an overview of the kind of content that I will be creating here in Amateur Creatives. Again, those are blogposts (the main thing!), videos, e-mail newsletter and social media (Instagram) posts.

It’s imperative that my website design highlights the content that I’m putting most of my creative energy into. Will be spending most of my time, effort and ideas into creating amazing, beautiful and valuable content so it makes sense to give those the spotlight.

With that said, I’m treating this “build” chapter very seriously. And by seriously, I mean that will not just purchase a “pretty” theme and then try to contort my content to fit it.

A little history: I used to have my website, Crafted by Pam, on WordPress. Then I switched to Squarespace and now, I am back on WordPress, hahaha. Throughout those many years, I’ve become a “professional tweaker” where I just choose a pre-made theme (or purchase a premium one) and tweak/ hack my way into making it exactly how I want it.

I wanted Amateur Creatives to be THE blog, brand and business that I’ve always dreamt of so I knew that the same approach that I did then (which was not mobile-responsive, not SEO-friendly and prone to bugs) wouldn’t work now.

One of the biggest decisions that I’ve made is to surrender the development aspect to someone else.

I’m lucky enough that Nico, my partner, is a data scientist and developer and that he wanted to deepen his knowledge of web development. He offered to help me build and develop my designs in WordPress for free. I was over-the-moon about not having to code or tweak my way into a website this time around but the huge blank canvas stumped me for a bit. I’ve never really designed a website from a blank canvas and the fact that I had the freedom to do whatever I want definitely triggered the “perfectionist” in me.

This is where knowing your priorities becomes extremely important. It was important to me that I launch as soon as possible. My target was to launch before the second half of 2018 started. My top priority is to get my blogposts out into the world wide web and to build my e-mail list.

So, while I could’ve gone crazy with ALL THE FEATURES and spend months on perfecting the design, I forced myself to design the website with just “blogposts,” “newsletter” and “launch soon” in mind. Like most things about Amateur Creatives, it all started with some scribbling in my journal.

I sketched some wireframes for the following pages:

  1. Coming Soon Page
  2. Homepage
  3. Individual Blogpost
  4. Basic Page
  5. Newsletter Page
  6. About Page
  7. All Blogposts Page
  8. Category Page

I gave myself an hour to draw all of these wireframes because I knew that if I let my mind wander, I would be attracted to all the shiny “new” web designs/ CSS effects/ etc. when all I really needed was a beautiful + functioning website. (Again, I’m shooting for an MVP that I can launch before July.)

I then hopped onto Adobe XD to create the high-fidelity wireframes that I will then show to Nico later on. Another hour passed and here’s what I ended up with:

These are the early versions of the website design and as you can see, the website definitely looks a lot different from these initial wireframes and that’s okay. That’s because I have been tweaking things as we go along. Sometimes, the design doesn’t lend well to a solid user experience so I had to rethink some parts of it. These are the small details that can be a bit hard for me to design in advance, especially since I don’t have a lot of experience in designing a full website.

One thing that has helped us both is to create an Airtable that contains all the development tasks (bugs, enhancements, new features, etc.) and just organizing which tasks will make it to the MVP and which one will be slated for a later update.

After finishing up the wireframes and exporting all the design assets to Google Drive, Nico went on with his coding wizardry to develop the website. Since this was his first time developing a WordPress website (and pretty much any kind of proper website), we had a rough start. He had to re-do a lot of his code to make sure it was mobile-responsive, fast and SEO-friendly, and that the code is clean, overall.

For this MVP, we’re focusing on completing three pages: homepage, individual blogpost template and a basic page template. Literally, the bare minimum.

Instead of focusing my it’s-a-shiny-and-new-and-exciting-project energy into a huge task that may take months to be fully completed, I want to harness that energy to start writing and creating content that are high-quality and valuable for people like you who enjoys talking about creativity, art and personal development.

Now, let’s take a look at the website pages that made it into the MVP version!

Coming Soon Landing Page

The first page that we completed and launched was the Coming Soon page. The goal for this page is simple: let visitors know that Amateur Creatives is in the works AND let them sign-up to be notified when it launches. As a thank you for signing up to my newsletter, I sent subscribers weekly updates on how I’m building Amateur Creatives.

Fun fact: This blogpost is actually all those behind-the-scenes e-mails combined and updated!

I wanted the Coming Soon page to be simple and straightforward but I didn’t want it to be boring. The idea of the typing (with typos!) animation came to me as I was designing. For some reason, I kept making typographic errors at the time so I thought I should just include it in the final thing. As a bonus, it ties in well with the concept of being an “amateur.”


Probably the most important page of any website – the homepage. Remember my five brand words from Chapter 2 (Branding)? I envisioned the homepage to embody those five words. Most new readers will probably come to my site from either a blogpost or the homepage which is why the first impression on those two pages are my five brand words: Confident, Creative, Hand-Crafted, Friendly, and Soulful.

The goal of the homepage is to (1) welcome a reader and (2) show them the way to the content they came here to see OR the content that I want to share to them. I have divided the home into sections that are coordinating with the types of content that I want to focus on creating. I know that this design will change in the next few months – for example, when I start teaching online courses or selling products – but I still wanted the MVP version to be both functional and full of personality.

Explore Tab

A fun detail that I added is an “Explore Tab.” This tab is basically the main navigation of the site and this will live on all pages of the site. My intention for this so to minimize the distraction from what a reader is currently looking at (whether that’s a blogpost or a page on the site) but at the same time, make it easy for them to navigate to wherever they want to go to. I knew that my blogposts would be loooooong so it would a hassle to have to scroll back to the top each time a reader would want to access the navigation.

Another function of this tab is a place to house the Search field (not in the MVP) and a Focus Box. The Focus Box – which right now shows the most latest blogpost – is a swappable content area where I can highlight whatever information is most important at the moment. This may house a special offer, the newsletter opt-in, etc.

Basic Page Template

Nothing too fancy here, this is quite literally just a basic page template:

Basic Page Templates are just that: vanilla, stripped-down page design for general use. Honestly, when I launched my site, there weren’t any other pages available except for the blogposts. But since I needed to add a Privacy Policy and Terms of Use, we had to quickly create a page template.With that said, I’m excited to start designing the more interesting pages such as, y’know, the About page.

Individual Blogpost

This is another super duper important aspect of the website: how individual blogposts will look like. My vision for this page is for it to be a truly immersive reading experience. Since I knew the types of blogposts that I will be writing, I designed this to make sure that those blogposts look extra awesome by adding some creative touches to how photos, words and special elements are displayed.

No fixed sidebars, no pop-ups, no sticky headers. Really beautiful + legible font, huge (but not overwhelming) images, lots of creative and fun details. This blogpost design really checked a lot of boxes for me!

This is not the final version of this template. It was really hard for me to compromise on this since most of my (future) traffic will probably land on a blogpost but I’m really happy with how the MVP version turned out!


And that about wraps it for all the website stuff. I will continue to build upon the MVP version of the website until it reaches a point where I know that it can stand the test of time. My goal is for that to happen by the end of this year.

Wow, did you manage to read up to this part?

If you did, I love you already. My intention for this very long blogpost is to give you an inside look at how I have launched this new blog, Amateur Creatives. It wasn’t an easy feat, it took a lot of time and effort (and sleepless nights) but I am ECSTATIC that I have finally launched this baby into the world (wide web)! Whenever I begin new projects like this, it’s always helpful for me to remember that:

Done is better than perfect. It doesn’t mean that you should put out half-baked ideas all the time; it means that you understand the core, the intention of what you’re trying to put out into the world and that making that happen with your original intention intact is more important than the ego of being perfect, of creating something immaculate.

My hope is that in the process of reading this blogpost, I have sparked something in you to go for that idea that you’ve been putting off. And if that idea is to start a blog or revamp your existing website, then hopefully this blogpost have armed you with lots of ideas on how to approach your creative project!

If you have some thoughts/ feedback on the new Amateur Creatives website and don’t mind sharing it with me, feel free to send me a tweet or to shoot me an e-mail me.

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Resources mentioned that you might find useful:


  1. Better Branding Course. This is an in-depth online course on building your brand from the scratch.
  2. Wandering Aimfully.* The BEST life and business membership program which provides tools, resources and content so that you can “earn more to live more.” (PS. Better Branding Course is included in a Wandering Aimfully membership!)
  3. Pinterest board with all my initial moodboard images
  4. Coolors. The online tool I use to create color palettes from any image.
  5. In Spaces Between. Rachel MacDonald’s blog on intention, purpose, life, business, and everything in between – one of my favorites to re-read even though it’s on hiatus.
  6. Youtube playlist of my (failed) 30-video project
  7. Flywheel Hosting*. My amazing WordPress hosting service! They have the best back-ups plus an amazing support team.

Disclaimer: Anything with a * on it is an affiliate link. I might earn a small commission, at no additional cost to you, if you purchase through my link! This is what helps me support Amateur Creatives.

Are you up for a monthly memory-keeping challenge?

Sign up for my newsletter Moment Makers Club and every month, you will receive a themed prompt list and weekly inspiration + tried-and-crafted tips from yours truly to help you get those creative juices flowing and give you the tools you need to make intentional memory-keeping a part of your routine.